Sherry Hale, Master Trainer
Sherry is the CEO and founder of the SHALE Group. With over 25 combined years in the beauty and Cosmetic Micropigmentation industry, Hale’s name has become synonymous with dedication, passion, and tenacity.
As Western New York’s preeminent Cosmetic Micropigmentation artist, Hale is often called upon to repair extensive damage done by underqualified and unsafe technicians, or to offer solutions for clients struggling with hair loss for medical reasons such as chemotherapy or alopecia. Sherry’s commitment to helping others has garnered the attention of notable publications such as Good Housekeeping, Red Book, and Woman’s Day, who have heralded the work she has done at her clinic, Custom Beaute, a division of the SHALE enterprise.
Performing over 3500 eyebrow procedures, she takes great pride in her work helping others, and sees an average of 35 clients a week in addition to running her companies.
Sherry excels as a technician and a trainer/educator, honing skills gained by studying with Masters of the craft around the world. As a product of her commitment to excellence, Sherry has become a Master herself and enjoys passing these skills on to the next generation of Cosmetic Micropigmentation artists in her new role as a New York State licensed educator.
